Our Philosophy

We create organic solutions to make conscious brands grow.


Our Approach 

Grassroots Marketing and PR is a Toronto based Marketing/ Advertising agency dedicated to publicizing eco-conscious socially responsible brands

We utilize the most current and innovative marketing/advertising strategies including: branding/ re-branding, website development, original advertising campaigns, production of online and television commercials, media buying,  image consulting, social media strategizing/marketing, distribution, events and corporate wellness. To date we have represented over 150 brands.

Naturally, our confidence in the brands we represent made it essential for us to open an online shop. Making it effortlessly accessible for the public to purchase local conscious products/ services.

Our Team

Crystal HarbansHead Publicist/ Founder

Founder—Crystal Harbans combines her academic background with 14 years of Marketing, Sales, Advertising and Public Relations experience. Ms.Harbans has led successful marketing/ advertising campaigns on behalf of hundreds of natural/eco-Conscious brands. Her overall goal is to amplify the voices of socially responsible brands through utilizing mainstream mediums.

Crystal's industry success can be attributed to her unique creation of cutting edge creative based strategies, derived from being completely in tune with new technology, current advertising trends and by staying politically active and outspoken about accessibility to alternative healthcare. 

Ms.Harbans has been featured in Tonic magazine and has assisted in publishing brands represented by GMPR in The Globe and Mail, The Toronto Star,Vitality Magazine, NOW Magazine and Alive Magazine. Crystal is inspired by art, culture, fashion and hip hop music/sub-culture.


Dylan Boyd - Head of Graphics

Dylan studied graphic design at OCAD University. He is very passionate about all aspects of design; exploring web, motion graphics, photography, and videography. He is inspired by the vibrant and busy nature of downtown Toronto as well as the somber ambiance of the Oak Ridges Moraine. His style is experimental and adaptive based on each client's unique brand needs. In his spare time he enjoys taking nature walks with his dog Mr.Biggs.

Tania Makroo - Social Media Strategist and Designer

Tania is a conceptual thinker with a strong background in social media. She is an Advertising graduate from OCAD University. Tania is constantly researching the latest trends in social media advertising and communications. She is a strong believer that the formula to a successful campaign lies within extensive market research and a tested strategy. In her free time, she loves to watch new TV shows and movies. She has a passion for traveling and trying out different cuisines from around the world.

Joel Harbans aka 'Joey Reedz' - Saxophonist/ Composer 

Joel Harbans (Saxophonist/ Composer) holds a Bachelors of Music and is currently the Head of Grassroots Marketing & PR's 'Conscious Entertainment' Department. His playing resume includes the following: Toronto All Star Big Band, Playing alongside his own band throughout various festivals/ venues in Toronto such as the Beaches Jazz Festival, The Unity Festival, upscale venues along St.Clair West such as La Créole, The Rushton and most recently he has come back from a European Tour. 

Joel is heavily influenced by the rich sounds and traditions of jazz culture;  John Coltrane, Joe Henderson, Wayne Shorter, Sonny Rollins and many other saxophonists.
Joel is confident that his unique Jazz sound can enhance any event. Creating an inspiring, culturally rich, conscious environment that would leave a long lasting impression on guests.